Maybelline Stand

-


Maybelline's Current Stands


Boots


This is a photograph of the Maybelline stand in my local boots. The first thing I notice is that there is three panels at the top that have broke off which is exposing the lighting. This isn't ascetically pleasing and I would hope mine would not be as easy to brake. They are also using a lot of dark blue which the brand used to associate a lot with in the past but in the more current years they have slowly took it out of there packaging. This is another reason why I thing that the Maybelline stands need to be updated. This stand is one of the biggest in the store which is needed as the brand is one of the biggest, what I like is that they have still used space to use some visuals from photoshot and it also has the logo displayed on there. This is good as the top panels aren't there you can see the main logo that would usually be used. I do like the fact that they have most products placed together which would help the consumers that are less familiar with make-up. I still have things I would changed to this stand as i feel like this stand isn't easy to use for beginners and it also needs to be updated to the brands new look that they have been developing before I started this project. 


Superdrug


In my local superdrug the stand is smaller but they have the brands panels on the top displaying the brands logo proudly which is better then Boots.I have noticed that they are still using blue in there stand like Boots but they aren't using as much as Boots because they only use it on the logo/brand panels. As this stand is smaller though they don't have any photoshots displayed which I would like to see. The only graphics that is displayed is on the top panels with the logo, so I would change this when creating my Maybelline stand.

Overall, I think that I can take part of both stands as good and bad points that can help me in designing my stand but I have already had to change the stand quite a bit as I want to display my beginners range that I have designed. That is whats part of the challenge as I have to make it all look the same brands stand even though they will be a separate part dedicated to the three beginners ranges. I think this will be fun though as at the end it will help new customers with there purchasing.     

Comments

Post a Comment

Popular posts from this blog

Cosmetic Products - Safety Regulations

-
Image
Safety Labels After finding the official legal document provided by the government on there cosmetic laws in the UK I was able to get a better understanding of what my packaging must include. This was informative because I do know that there has to be correct labels on packaging so that the consumer can see if they want to use it but I didn't know know enough  to create my own packaging  that applies with the law. I realised that the main Legal requirements are ... 1) All products should show on there packaging the correct labelling requirements. They have to comply with the law other wise they will be shut down.  2) All cosmetic movement should be recorded between retailers and records will be checked within a three year period, so the company's must provide the correct paperwork for ever sale or perches to prove the authenticity of the cosmetics. 3) The distributors should provide due care when selling on there products. This means that they should keep
Read more

Chosen Brand: Maybelline New York

-
Image
Maybelline New York After researching a bunch of well know drug store brands to pick as my client I have decided on Maybelline New York. I picked them as I believe I would have a little bit more freedom with the design as I was very close to picking L`Oreal as well, if it wasn't for L`Oreal having other franchises under the same name I would of gone with them due to them having in my opinion a bigger range of products but I didn't want to limit myself to making the logo still recognisable to the original as I think that would of limited my creative flow. Making the decision to go with Maybelline New York is still very positive as they have grate products that I would feel confident recommending and working with as well as a big range to work with. I love the fact that they work with iconic models that are very trendy and can help promote the new campaign to the world. I wanted to do some more research into the background of Maybelline and how it started. This is 
Read more

Zine Front Cover

-
Image
Front Cover Options  The first page of my zine has two designs as in my journal I sketched out an idea but I had two ideas for the background. This is why I have two different options here but I have to look into the both and decide which one I think is best shows the message I am trying to send as well as the most ascetically pleasing.      The first idea that I spoke about in my journal was to have past campaigns in the background of the front cover with the text bold over the top saying “THE FUTURE OF” then the Maybelline name logo that I have chosen as my most favourite design. This idea at first wasn’t working out as I haven’t used In design before I didn’t know how to make an image smaller when copying it in, but after playing around with it I figured it out. This allowed me to create the cover you see to the left. The campaigns in the background are older campaigns which I copied over and sized down to fit onto the page, then I set he transparency of each image to
Read more