Logo Trends of 2017
LOGO TRENDS 2017
I wanted to look more into logo design and what the in depth
styles can mean so I first looked into a website called logo lounge as they do
a detailed review every year about the logo treads that they have found over
there research and site activate every year. One of the first point that I see
them talking about is that trends are being flipped around a lot more
quicker now a days as they are so many designers that are constantly
burning through ideas and concepts. It talks about how there are limited ideas
out now a days and how a lot of things we see are ideas from ten years
ago but just given a "fresh coat of paint".
The three design baselines they talk about that they have
noticed over the year was that there are still treads from 2016 still
running through the design posses of logos now which is not a bad thing as
it just shows its popularity. The first was thing is that the simplistic vibe
was still ruling last year as simple line work, shapes, type and forms
were still very popular and often used in new and
remodelled logo designs. He says how he believes that this year there
was actually more of a focus on these elements and that it was a
lot more popular in resent times, meaning that it is still at
its peak. Another point was that stripes have been used frequently and not
just as the traditional pattern but in letterforms which I agree
with. I have noticed those logos are using zigzag,
waves and chevrons to create depth and the illustration of movement
in letters. Lastly the website states that geometry is also coming in to play with logo design and
once again I totally agree as that is what inspired one of my design that I
have already sketched out as I know that this is a massive up and coming
trend that is begging to show through already. I think that all of these
three main trends that this website has started are very true as I have also
though that they were big trends that I personally saw myself.
Another point that it talks about is the way some
trends are timeless and come back to life all the time showing that one
element can be constantly evolved being used in different ways to put
new twists on old tricks. An example of this is with transparency being
used with logos and it was used in a big brands logo development. An example of
this is master card as they recently re-invented their logo. The
designers used transparency as a way to keep a link to the original logo but to
make it more simple and clean cut which we know is another tread this shows
that the company are progressing into the future times but using the
transparency element is a way to keep timeless at the same time.
This is why I want to incorporate new treads in my designs as well as keeping some elements timeless, using techniques like transparency and mono-lines. I will be using the element in my future designs and developments. I want to use these techniques in my future design and development, as I am re-branding in my project, which means that it will have new aspects as well as being lifted more into the modern world. This is why I have to make sure it has links to the current trends as a way to show it is progressing with the times like any brand should especially Maybelline because they bring out new on trend products all the time.
Finally, I am going to finish this summary of the logo trends of
2017 with some techniques that this article has credited as popular but not yet
full tends. These could be good to subtly incorporate, as they might become big
trends in the future. These are orbiting rings; these can be used on their own
or in design as an extra-added detail. Highly geometric animals have also been
listed as popular witch I agree with, as I have seen them all over Pinterest and
social media with peoples own designs I have also seen it used on more smaller
businesses at well, if you look to the left you will see what I am on about. Another
smaller trend that is seen to be develop in popularity is being seen is the use
of washed out colour behind mono-line designs I have a photo to the right
showing you what I mean and this is a small development as I have already spoke
about how mono-line is a timeless trend that come back and forth. There are a
few more but I feel they don't need to be mentioned as they are so small and
specific but I will be noting down in my mind and could look back at them when
stuck for ideas.
- https://www.logolounge.com/articles/2017-logo-trends
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